Why is this interaction necessary?
- find store location
- minimize time searching for destination
-less confusion for customer
What are the items of interaction?
- person
-board :
- Plexiglas board (with back lighting)
- different colour categories
- alphabetical order with general headings of all stores
- levels of the mall
- legends and symbols
Where and when does the interaction start and finish?
START – The procedure begins with a shopper unable to find the location of a store. Then the shopper needs to find the map in order to proceed to their initial destination.
FINISH – Through observing the directions on the map, the shopper can then advance to store
PROS
- Colour coordinated
- Lights up
- Large board
- Clean
- Grabs viewer’s attention
CONS
- Small print
- “You are Here” location is small making it difficult to notice
- Difficulty finding board locations
- No headings
- No labels on map diagram itself
- Escalator start and finish points hard to find
Improvements
- Larger font
- Directions/Arrows to locate maps faster
- Headings
- Touch screen the desired location and a track lights up from current location to the destination
- Bigger, horizontal shaped board
- Escalator locations emphasized
- Listing of stores on either side of the map, list alphabetical order and list of categorized order
1 comment:
Extensive observation, inappropriately concealed; Use of music perhaps appropriate but definitely distracting; Difficult topic, the deconstruction of which fails to account for the complex issues surrounding the mall experience; Plausible suggested improvements, derived from observation and deconstruction - but would they be implemented?
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