Monday, February 18, 2008

David McInerney: Toy Sketch

1 comment:

Jesse Colin Jackson said...

Hi David:

Your artifacts are all highly social (as befits your highly social personality). You're tapping into contradictory simultaneous desire for belonging and individuality that is especially strong within the target audience.

There are many interesting critiques of fashion that discuss this dialectic - see
http://jasss.soc.surrey.ac.uk/3/2/forum/2.html
for a summary of Georg Simmel's early and pioneering work in the area. Your products reference icons of youth culture (the ipod, the funny t-shirt) and cleverly expand their potential for difference while reinforcing their ubiquity.

In short, I'd pick one of your "personalization" projects and run with it. Will you need more than one prototype, so that the dialogue between users can be tested?